Our Strategy
Fonterra’s Group Strategy Refresh aims to grow volumes and value by focusing more tightly on emerging markets, and products that meet growing consumer demand for dairy nutrition.
It follows an in-depth look at the Co-op's strengths, social and economic trends as well as underlying projections for a marked increase in global demand for milk.
The full strategic refresh amounts to over 100 discrete projects - many already underway - to focus Fonterra's efforts going forward. It includes:
- A strong push on the fast-growing emerging markets of China, ASEAN and Latin America where Fonterra already has a strong presence.
- Optimising the New Zealand milk business to drive cash and improve return on capital.
- Building integrated milk pools (secure, high-quality sources of milk integrated with Fonterra's business) offshore to bring higher value returns back to New Zealand and protect New Zealand exports.
- Growing volumes of higher value consumer branded and out-of-home nutrition.
- A tighter focus on meeting the advanced nutrition needs of mothers and babies, as well as ageing populations supported by targeted innovation in these areas as well as out-of-home nutrition.
For well over 100 years, New Zealand dairy farmers have gone out in the world to seek markets for our safe, high quality dairy products. Equipped with our Group Strategy Refresh, the Co-op is now taking decisive steps to meet nutritional needs in some of the world's most exciting growth markets to fulfil Fonterra's unique vision to be the natural source of dairy nutrition for everyone, everywhere, every day.
